About us
We are furniture business with a warehouse strategically located near Prague, in the heart of Central Europe. And what we do is simple: we focus on what works. Time-tested best-sellers. Not only indoor and outdoor furniture that people love, but also home essentials that people reach for every day: kitchenware, bathroom items, decorations, and more.
Now, we know that in this business — just like in life — time matters. Speed matters. And that’s why we work hard to offer you our products at very competitive prices, delivered as quickly as possible.
But we’re about more than just furniture. We’re about long-term partnerships built on transparency and a shared commitment to getting things done. That’s why we’ve built a platform that’s easy to use. One where you can see exactly what’s in stock, what’s on the way, and where everything stands.
Beyond our local stock, we offer something more, we provide the possibility to purchase containers directly from our partner factories in China and Vietnam, on FOB basis. That means you're not going through layers of middlemen. You're going straight to the source. This way you get the best prices in the world. It also allows you to customize the products to your needs
Guided by our “can-do attitude,” we don’t just supply furniture—we deliver solutions. Whether you're a furniture chain, real estate developer, interior designer, or own a restaurant. Because we’re not some big corporation lost in a sea of bureaucracy. We’re flexible. We listen. We adapt. And above all, we do our best — every single day — to make your job easier. Because when you succeed, we all succeed.
Founder and CEO George Pandeyan
I began my career in the furniture industry in 2017, when I founded an e-commerce furniture division at DEK. Taking on the role of division director without prior experience brought countless challenges. I’ll be honest: I made my share of mistakes. But each one taught me something. And over time, those lessons turned into real progress.
Later, I co-founded a sister company within the Designlink group, focused on direct containers trading from Asian factories to EU customers.It was a whole different game, with its own demands, and once again, I had to learn fast and adapt.
Through the years and many seasons with clients, I gained something more than experience. I gained perspective. I started to understand not just what customers wanted, but what frustrated them. That perspective shaped a simple idea: if I could help customers avoid those headaches—by ensuring on-time delivery, competitive pricing, and a long-term mindset — I could be more than a supplier. I could be a true partner.
With that vision, I decided to start something new. That’s how HOUSE 5 was born — a company built not just to deliver furniture, but to solve problems. And I’m committed to making that promise real — for our clients, partners, and team.
Co-founder and Partner
Freddy Zhao
Freddy is the man behind the scenes. He has spent more more than 20 years producing furniture and trading it worldwide, giving him a rare 360° perspective on the business. He’s seen it all. Faced the challenges. Learned the lessons. And built an attitude that never quits: “Always keep seeking opportunities. Never sleep in.” And when he saw one, and he grabbed it — HOUSE 5.
For years, he’d been thinking about launching a B2B warehouse. Then he heard George had the same idea. Eight years of working together meant trust was already there so it didn’t take long before the dice were rolled.
With Freddy’s ownership in the company, HOUSE 5 gains something powerful - direct access to manufacturer prices, and the ability to offer world-class deals, which the competition can’t touch.
While George focuses on customers here in Europe, Freddy makes sure nothing - absolutely nothing - stands in the way of production. Two sides of the same mission. And both sides with same winning mentality.
